We've recently teamed up with a personal trainer to create FORM - an honest, time-focused body transformation tool. FORM will provide a subscription-based fitness plan repository, so if you're looking to burn fat or build muscle, FORM will have a fitness plan for you.
As with most of the branding projects we deal with, a name had to be created. Alongside the client, we came up with name FORM. The name derives from the calisthenics routines included in the fitness plans. Calisthenics is a graceful gymnastics influenced workout which requires perfect form.
To fuel the brand we knew we needed to create some really bold photography that stood apart from the competition. Since the brand is monochrome, we took that into the art direction of the photography and used the same colour palette in the clothing. We chose models with a background in track & field, so they could execute the powerful sprint movements with ease. All of these elements came together to produce some really striking imagery. As you can see below.
We've pulled together a video so you can get a flavour of what goes on behind the scenes on one of our photo shoots.
FORM is currently underway and you can expect to see its launch before the end of the year.
Do you think your brand might benefit from something like this? Or do you have an idea you would like to discuss with us? Please feel free to contact us for a chat.
Photography - TOMOD
Models - Elliot Fletcher, Lisa James & Jake Porter
Music - ALIGN - Only